Consumer Marketing (B2C)
If you have a business that sells directly to the end consumer, you will likely be in need of a business-to-consumer marketing plan. We offer strategic planning services in B2C marketing which include: mass advertising (TV, Print, Radio), Digital Media and Paid Search, Social Media Marketing, Web Development Support, Events, Experiential, Promotional Marketing, Public Relations and Customer Relationship Marketing (CRM).
Customer Marketing (B2B)
If your business sells its products or services to other companies that resell them or use them to support their business, then you will likely need a Business-to-Business marketing plan. We offer strategic planning services in B2B marketing which include: Web Development Support, SEO/SEM, Digital Marketing and Paid Search, Social Media Marketing, Trade Shows, Industry Events, Corporate Sales Collateral, Corporate PR, Shopper Marketing Promotions and CRM.
When building any business strategy, one of the most important components is Market Research, which involves gathering information about your target customers. At SMG, we will always recommend and conduct the most useful research studies to ensure results. Our experience includes both quantitative and qualitative research methods such as: Online surveys, focus groups, shop-a-longs, competitive market analysis, 3rd party syndicated data analysis and trend data analysis.
Integrated Media Strategy
Whether you have a small startup or a large established brand, your marketing plan will likely need media support. But, it's hard to know what is the most effective and efficient way to spend your media dollars. That said, we can evaluate your business and budget in order to develop an integrated marketing plan and media strategy will work for you. When in comes to media, your plan can include any or all of these tactics: TV, print, radio, paid search/SEM, online display ads, video ads, social media ads, retargeting, and paid content discovery.
Digital & Social Media Marketing
In this day in age, digital marketing is imperative to the success of most businesses. Digital marketing utilizes a vast array of techniques such as web development, social media, web analytics, email marketing, search engine marketing, pay-per-click and paid search advertising, e-commerce and more. At SMG, we will develop a digital marketing plan that will drive growth for your business.
Let's Get Spellbound!
If you're in need of highly-skilled, Marketing Strategists that take the guesswork out of Branding, Marketing and/or Commercialization, you've come to the right place. We can help YOU achieve your goals for commercial success. So...what are you waiting for? Let's get Spellbound!